Thursday, January 14, 2010

WW2 (Series E) War Bond Posters

As a purpose of both financing military operations during times of war and make civilians feel involved in national militaries, war bonds issued by government and are made available in a wide range of denominations to make them affordable to all citizens.

In the fall of 1940, Secretary of the Treasury Henry Morgenthau, Jr. began planning a national defense bond program. Morgenthau sought the aid of Peter Odegard, a political scientist specialized in propaganda, in drawing up the goals for the bond program. On the advice of Odegard the Treasury began marketing the previously successful baby bonds. Series E, F and G bond, would be introduced, of which Series E would be targeted at individuals as "defense bonds". The name of the bonds was eventually changed to War Bonds after the Japanese attack on Pearl Harbor on 7 December, 1941, which resulted in the United States entering the war.

World War 2 Bond rallies were held throughout the country with famous celebrities to enhance the bond advertising effectiveness. The Music Publishers Protective Association encouraged its members to include patriotic messages on the front of their sheet music like "Buy U.S. Bonds and Stamps". Over the course of the war 85 million Americans purchased bonds totaling approximately $185.7 billion.

"DON'T LET THAT SHADOW TOUCH THEM" (link)



"A CROP THAT NEVER FAILS"


"KEEP US FLYING" (link)


"YOU CAN'T AFFORD TO MISS EITHER"


"ATTACK! .. ATTACK! .. ATTACK!" (link)

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